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American Heritage MagazineOctober 1998    Volume 49, Issue 6
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Cover Story


1839-1937

After graduating from high school in 1855, he worked as a bookkeeper and clerk in Cleveland, Ohio. Amid the Allegheny oil boom of the 1860s, his dealings in commodities led naturally to refining and an operation that in 1870 emerged as Standard Oil, of which he was named president. It was at first only one of many small outfits, but under his aegis it absorbed most of its competitors, and by 1881 it controlled about 90 percent of the nation’s oil business, benefiting from what many considered unfair advantages, such as railroad rebates. In 1882 Standard Oil invented the trust to get around laws against owning businesses in more than one state; in 1892 the Standard Oil trust was theoretically broken up as an illegal monopoly, but it survived until 1911 by the rise of another novelty, the holding company. Rockefeller retired in 1897. By 1922 he had given away about a billion dollars to family members and charity and kept only about twenty million for himself.

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Feature Stories 
 
The Case of the Vanishing Locomotive
… and the birth of the railroad revolution in America. A mystery solved.
by John Demos and Robert Thayer
Memphis
A gracious antebellum city of stern-wheelers and cotton money; a restless, violent city with a hot grain of genius at its heart; a city of calamity, desolation, and rebirth; a city that changed the way the whole world hears music. It’s all the same city, and it is this year’s Great American Place.
Plus: My Memphis by B. B. King and “The Place of Good Abode” by Shelby Foote
by Thomas Childers
 
 
 
Departments 
 
Summing Up
The Athlete of the Century: His was a great story and a tragic one.
by Stephen Jay Gould
In the News
NATO’s Nativity: The controversial alliance was born of a slew of compromises—which may be the secret of its continuing survival in a vastly changed world.
by Bernard A. Weisberger
The Business of America
The Tragedy of the Commons: The fate of the humble, sluggish cod, the most important fish in American history, holds a powerful economic lesson.
by John Steele Gordon
My Brush With History
Your Mission: Kill Hitler. More than half a century ago, a young airman sat in a briefing and listened in disbelief to a plan that just might end the war—but was far more likely to end his life.
by the Readers
The Time Machine
by Frederic D. Schwarz
 
 
 
 
 

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