The Cost Of Living
What we spent to get through 1964
By Phil Patton
The Home
Three-bedroom ranch house in Parsippany, New Jersey: $23,000
Three-bedroom, two-bath house in Crystal Lake, Illinois: $20,900 Four-bedroom, two-bath house in South Bend, Indiana: $16,000 “Penthouse view” in doorman building on East Sixty-ninth Street, Manhattan: $245 per month Furnished apartment with heated pool “convenient 10 minutes to Long Beach or Los Angeles,” two bedrooms: $120 per month GE washing machine: $169 GE dryer: $99.95 Sears 16.5-cubic-foot refrigerator: $349 GE Thinette air conditioner: $119.95 Mohawk carpet: $9.95 per square yard Admiral AM/FM clock radio: $39.95 Simmons Hide-a-Bed sofas: $199.95–$599.95 Simmons Beauty Rest mattress: double, $89.50; queen, $199.50; king, $299 Hoover Slimline vacuum cleaner: $40 RCA color television: $549.95 GE 11-inch portable television: $199.50 Tensor “fold-a-way” lamp: $9.95
Food & Drink
Orange juice (frozen): five 6-ounce cans for $.99 Fresh whole pineapple: $.39 Chicken of the Sea tuna fish: three 6.5-ounce cans for $1 Hershey chocolate bar: $.05 McDonald’s hamburger: $.15 Slice of pizza: $.15 Sabrett’s hot dog: $.15 Cup of coffee: $.10 Howard Johnson’s turkey dinner (with gravy, cranberry sauce, peas and carrots, whipped potatoes): $1.49 Dinner at the Forum of the Twelve Caesars restaurant in Manhattan: $12 Steak dinner at the Palm in Manhattan: $8
Clothing
Brooks Brothers suit, worsted and navy serge: from $150; tropical weight: from $115 Men’s Dacron and cotton suit: $45 Jockey T-shirts (three): $4.39 Warner original Stretchbra: $5.95 Thom McAn “upholstered” leather shoes: $9.95 Ranger Oxford shoes from L. L. Bean: $12.85 Rainfair cotton raincoat: $32.50 Fruit of the Loom boxer shorts: $.69 Hand-crocheted blouse from Henri Bendel, Manhattan: $245
Transportation
Honda 50 motorbike: $245 Ford Mustang: starting at $2,368 Volvo sedan: starting at $2,330 Ride on New York City subway: $.15 Rental cars: Falcon, $5 per day, $.08 per mile; Thunderbird, $9 per day, $.12 per mile Gasoline (gallon of regular): $.27
Cosmetics & Toiletries
Cover Girl powder and liquid makeup: $1.50 (each) Max Factor California Bronze tanning oil: $1.35 Maybelline Ultra Lash mascara: $1 Rex razor blades (10): $.88 Blistex: $.39 Scott tissues (two boxes of 400 each): $.49 Crest toothpaste (extra large): $.44 Rexall toothbrush: $.69
Travel
American Airlines, first class, New York to Los Angeles: $160.90 BOAC, first class, New York to London: $712.50; coach, $300 Moore McCormick Cruises, 35-day tour of Scandinavia, the Baltic, and northern Europe: from $1,285 El Al Airlines, twenty-one-day European Tableau tour: $505 Matson Line, five-night Hawaiian cruise: $414 Imperial 500 motel room: single, $7.50; double, $9.50 Williamsburg Inn in Colonial Williamsburg: double, from $16 The St. Moritz on the Park, Manhattan: single, $12; double, $16
Miscellaneous
Chris-Craft 27-foot Constellation (sleeps four): $9,345 Bulova President wristwatch: from $39.95 De Beers one-carat diamond: $500–$1,800 First-class postage stamp: $.06 Pack of Camel cigarettes: $.50 Zippo chrome cigarette lighter: $3.95 Term’s tuition at Syracuse University, Syracuse, New York: $750 Year’s tuition at Davidson College, Davidson, North Carolina: $1,815 Year’s tuition at Harvard College, Cambridge, Massachusetts: $2,400 Typical visit to a doctor’s office: $25 Ticket to Hello, Dolly! with Carol Channing: Monday through Thursday, $3.60–$8.80; Friday and Saturday: $3.60–$9.40 Ticket to Goldfinger with Sean Connery: $1
—Phil Patton’s books include Bug: The Strange Mutations of the World’s Most Famous Automobile.
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