THE IMPERIUM OF modern television advertising was born in desperate improvisation
It was 1945, and everybody needed everything. If you knew how to build a car, a house, or a washing machine, you could sell it faster than you could make it. Read more >>
The last few years have seen the growth of what is known as “comparative advertising”: commercials that, rather than flogging a product with simple hyperbole, actually name competitors and specify their deficiencies. Read more >>