In the aftermath of the 1972 election we believe professional politicians might find the thoughtful essay that follows worth a little study; it might save them time and money in 1976. The author, Mr. Marshman, a former journalist with Life and a sometime screenwriter, has been a successful advertising man for a good many years and is currently with the D’Arcy-MacManus & Masius agency. As good ad men must be, he is a student of people in the mass.Read more »