Plymouth Voyager advertising called this the "all-new space-age American family wagon," and it really was a new kind of vehicle. Shorter than typical sedans, station wagons, or large vans, the new "mini-vans" were easy to drive but could carry seven people, plus lots of luggage, camping gear, or sports equipment. They were instantly popular with buyers and were immediately copied by other manufacturers, foreign and domestic.
The Henry Ford
From the Collections of The Henry Ford. Gift of Chrysler Motors Corporation.