1927 LaSalle Roadster

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1927 LaSalle Roadster

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Title:  

1927 LaSalle Roadster
Date:
1927

Collection:

Creator:
Earl, Harley, 1893-1969 | General Motors Corporation. Cadillac Motor Car Division
Publisher/Studio:
From the Collections of The Henry Ford.

Content Description: 

In 1926, Alfred P. Sloan Jr., president of General Motors, sought a lower-priced companion to the Cadillac to fill out General Motors product line. He lured a custom designer named Harley Earl to Detroit for the project and the result was the 1927 LaSalle, the first mass-production car to be consciously "stylized." The stylish and affordable LaSalle marked the demise of individually-designed and prohibitively expensive custom cars.

Physical Description: 

Automobile

Location:
20900 Oakwood Blvd.,Michigan,Dearborn,48124
Identifier:
81.142.1

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