1963 Buick Riviera Coupe

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1963 Buick Riviera Coupe

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Title:  

1963 Buick Riviera Coupe
Date:
1963

Collection:

Creator:
General Motors Corporation. Buick Motor Division | Mitchell, William L. (William Leroy), 1912-1988
Publisher/Studio:
From the Collections of The Henry Ford.

Content Description: 

Buick created the Riviera to compete in the "personal luxury" market with the Ford Thunderbird. General Motors' design vice-president Bill Mitchell wanted a car that combined the aggressiveness of a Ferrari with the elegance of a Rolls-Royce. The result was this razor-edged classic.

Physical Description: 

Automobile

Location:
20900 Oakwood Blvd.,Michigan,Dearborn,48124
Identifier:
87.69.1

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