Fender Mary Kaye Stratocaster

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Fender Mary Kaye Stratocaster

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Title:  

Fender Mary Kaye Stratocaster
Date:
1959
Publisher/Studio:
Fullerton, CA: Fender Electric Instrument Company

Content Description: 

The combination of gold hardware and custom translucent beige finish on this rare example first appeared on a guitar belonging to Las Vegas-based trio leader Mary Kaye. Shown in a 1956 Fender promotional ad featuring her group, this design earned the nickname "The Mary Kaye Strat." Associating well-known musical artists with their electric guitars was a highly effective marketing tool for guitar companies. Admiring enthusiasts were influenced to purchase the same instrument model as their favorite performer.

Location:
National Museum of American History Room 334, MRC 604 14th Street and Constitution Avenue NW Smithsonian Institution P.O. Box 37012 Washington, DC 20013-7012 Washington DC , District of Columbia
Identifier:
10.028

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