Fender Mary Kaye Stratocaster
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The combination of gold hardware and custom translucent beige finish on this rare example first appeared on a guitar belonging to Las Vegas-based trio leader Mary Kaye. Shown in a 1956 Fender promotional ad featuring her group, this design earned the nickname "The Mary Kaye Strat." Associating well-known musical artists with their electric guitars was a highly effective marketing tool for guitar companies. Admiring enthusiasts were influenced to purchase the same instrument model as their favorite performer.



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