- Historic Sites
In the 1960s and 1970s, Amory wrote prolifically for TV Guide (for which he was chief critic for over a decade), Saturday Review, Parade, and other publications. He was a regular commentator on the Today Show until 1963, when he was fired for a story on animal abuse that greatly disturbed NBC's breakfast audience. In 1967, Amory founded the Fund for Animals, employing his charm, intelligence, and understanding of human nature to garner national publicity for a movement that was, in the 1960s, relatively obscure. He was the first to use celebrities -- including Mary Tyler Moore, Doris Day, Grace Kelly, Dick Cavett, and Jack Paar -- to rally support for animal rights.