The Ford River Rouge Complex may be the world's most famous auto plant. In 1915 Henry Ford bought 2000 acres along the Rouge River west of Detroit, intending to use the site only to make coke, smelt iron, and build tractors. Over the next dozen years, however, the company turned the Rouge, as it became known, into the most fully integrated car manufacturing facility in the world. By 1927, when Ford shifted its final assembly line from Highland Park to the Rouge, the complex included virtually every element needed to produce a car: blast furnaces, an open hearth mill, a steel rolling mill, a glass plant, a huge power plant and, of course, an assembly line. Ninety miles of railroad track and miles more of conveyor belts connected these facilities, and the result was mass production of unparalleled sophistication and self-sufficiency. "By the mid-1920's," wrote historian David L. Lewis, "the Rouge was easily the greatest industrial domain in the world" and was "without parallel in sheer mechanical efficiency." None of the buildings that comprise this National Historic Landmark have remained unchanged over the years, a reflection of continuing developments in production techniques. Yet many of the complex's most important buildings still stand: the 1917 Dearborn Assembly Plant, still houses the main assembly line; the 1921 Power House continues to supply energy to both the plant and parts of the surrounding community. Today River Rouge turns out a car every few seconds.
Ford Rouge Factory Tour is a self-guided five-part experience that includes: Legacy Theater, Art of Manufacturing Theater, Observation Deck, Dearborn Truck Plant and the Legacy Gallery. Theater seating is limited to 79 guests per show; shows run continuously until 4:00 PM and are seated on a first come first serve basis.