May/june 1997

Volume 48
Issue 3

Features 

50 YEARS AGO serious pro basketball was born. Or at least they tried to be serious.

THE IMPERIUM OF modern television advertising was born in desperate improvisation

The trouble with having (and being) a hero

What you don’t remember about the day JFK was shot

May/june 1997

Departments 

HISTORY HAPPENED HERE

IN THE NEWS

LETTER FROM THE EDITOR

MY BRUSH WITH HISTORY

THE BUSINESS OF AMERICA

THE TIME MACHINE