May/june 1997

Volume 48
Issue 3

Features 

THE IMPERIUM OF modern television advertising was born in desperate improvisation

The trouble with having (and being) a hero

50 YEARS AGO serious pro basketball was born. Or at least they tried to be serious.

What you don’t remember about the day JFK was shot

May/june 1997

Departments 

HISTORY HAPPENED HERE

IN THE NEWS

LETTER FROM THE EDITOR

MY BRUSH WITH HISTORY

THE BUSINESS OF AMERICA

THE TIME MACHINE