From its birth in pagan transactions with the dead to the current marketing push to make it a “seasonal experience,” America’s fastest-growing holiday has a history far older (and far stranger) than does Christmas itself
In 1517 Martin Luther took a stand on it. In 1926 Houdini made his final exit on it. In 1938 Orson Welles perpetrated a national hoax on it. Today 70 percent of American households open their doors to strangers on it, 50 percent take photographs on it, and the nation drops more than six billion dollars celebrating it. The night is Halloween, of course, and the history of its rise is as unlikely as any ghost story. Halloween has become the darling of American holidays. Only Christmas outearns it.
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