The Lost Tribe Of Indian

Recently a company tried to harness history by resurrecting a great American motorcycle. What happened is a cautionary tale about business, and memory, and the seductive urge to recapture the past.


On November 1, 2003, I flew to Los Angeles to attend a support rally for the second incarnation of an American legend. Defunct since 1953, the fabled Indian Motorcycle Company was kick-started back to life in 1999. But four years later it found itself, once again, on the verge of extinction.