Long before the energy crunch became a crisis, Rube Goldberg was lampooning the American fascination with gadgetry that helped bring it about. His first invention—an “automatic weight reducing machine ” that employed a doughnut, a bomb, a balloon, a hot stove, and a giant hell to strip pounds from a fat man—appeared in the New York Evening Mail in 1914. Thereafter, until his death in 1970, Goldberg was a national favorite, and his name became synonymous with any complicated device intended to perform a simple task. Read more »