"I will build a motor car for the great multitude,” Henry Ford proclaimed to the public when he announced the machine that would change America and indeed the world. “It will be so low in price that no man making a good salary will be unable to own one—and enjoy with his family the blessing of hours of pleasure in God’s greatest open spaces.”
It was quite a sales pitch. At the time of the Model T’s introduction, on October 1, 1908, the Lord’s pastoral delights remained almost exclusively the domain those wealthy enough to get to them.Read more »
I‘ve always thought that one of the saddest words in the English language is has-been . While it has a modern ring—perhaps because the movies and television have produced so many stars who’ve enjoyed, in Andy Warhol’s famous phrase, 15 minutes of fame—the phrase actually was first recorded in 1606, when London’s Globe Theatre was the pinnacle of show business. Of course, there are has-beens to be found far from the stage.
It was 1945, and everybody needed everything. If you knew how to build a car, a house, or a washing machine, you could sell it faster than you could make it. Car dealers, including fine old names that soon would be history—Hudson, Nash, Packard, and Studebaker—all had long waiting lists. Many dealers bluntly Quoted not the price of the car but the price of getting on their waiting lists.Read more »
THE CURRENT VOGUE FOR PUSHING TO SELL AMERICAN AUTOMOBILES ABROAD can certainly be called overdue. No one has seriously tried such a thing in generations. To make inroads on the number of Volkswagens in Mexico or of Austin Minis in France or on the sea of Japanese automobiles in Japan might seem unprecedented. But actually it’s just an attempt to recapture former markets. Read more »
In the fall of 1927 the Philadelphia advertising agency N. W. Ayer and Son came up with a campaign for the Ford Motor Company: a series of photographs of Ford’s thousand-acre industrial site on the Rouge River near Detroit, which would portray the company itself as an efficient machine, an icon of American industry. Ayer had a photographer in mind: a Philadelphian named Charles Sheeler.Read more »
He invented modern mass production. He gave the world the first people’s car, and his countrymen loved him for it. But at the moment of his greatest triumph, he turned on the empire he had built—and on the son who would inherit it.
Few enterprises for any alleged expert in a given field can be more hazardous than the compilation of a “best” or “worst” list. The undertaking of such an effort immediately invites second-guessing by everyone else with similar credentials and offers the risk that any number of them may give valid, even insurmountable, proof that their selections are superior.Read more »
A scrappy and reckless farm boy from Ohio became America's most legendary race car driver, and his widely publicized victories in Henry Ford's racing cars helped the aspiring entrepreneur launch Ford Motor Company
“Who the hell do you think you are—Barney Oldfield?” That was the motorcycle cop’s standard question for fifty years, and even today you can hear it once in a while if you get caught speeding. For Oldfield’s name still holds the dim thunder of the huge, primitive racing cars that slammed through the dust at the murderous dirt-track meets of the turn of the century. Barney Oldfield was not the best driver in that reckless era; his rival, Ralph De Palma, for instance, handled a car better. But of all the early racing men, only Oldfield became legendary.
One of the most remarkable facts about Henry Ford is that his fame and the Ford legend were born almost simultaneously, and born full-grown. Both came late in life, when he was fifty. The industrialist, we may say without exaggeration, was little known until he suddenly became a world celebrity. He was tossed into international eminence on January 5, 1914, when the Ford Motor Company startled the globe with its “Five Dollar Day.”Read more »