See Rock City

Like most people who make history, Clark Byers had something else on his mind. When the young sign painter loaded his pickup with ladders and paint buckets one day in 1936 and set out to persuade farmers to let him paint an advertising message on their barns, it would not have occurred to him that he would help define an era in American folk culture. But the thirty-year odyssey that began that day made an unknown tourist attraction world famous, and the slogan “See Rock City” a ubiquitous phrase familiar even to those who have no idea what it means. Read more »