How The Seventies Changed America

While it was going on, the oil embargo didn’t fully register in the national consciousness.

The epochal event of the seventies as an era in its own right was the Organization of Petroleum Exporting Countries’ oil embargo, which lasted for six months in the fall of 1973 and the spring of 1974. Everything that happened in the sixties was predicated on the assumption of economic prosperity and growth; concerns like personal fulfillment and social justice tend to emerge in the middle class only at times when people take it for granted that they’ll be able to make a living. For thirty years—ever since the effects of World War II on the economy had begun to kick in—the average American’s standard of living had been rising, to a remarkable extent. As the economy grew, indices like home ownership, automobile ownership, and access to higher education got up to levels unknown anywhere else in the world, and the United States could plausibly claim to have provided a better life materially for its working class than any society ever had. That ended with the OPEC embargo.

While it was going on, the embargo didn’t fully register in the national consciousness. The country was absorbed by a different story, the Watergate scandal, which was really another sixties spillover, the final series of battles in the long war between the antiwar liberals and the rough-playing anti-Communists. Richard Nixon, having engaged in dirty tricks against leftish politicians for his whole career, didn’t stop doing so as President; he only found new targets, like Daniel Ellsberg and Lawrence O’Brien. This time, however, he lost the Establishment, which was now far more kindly disposed to Nixon’s enemies than it had been back in the 1950s. Therefore, the big-time press, the courts, and the Congress undertook the enthralling process of cranking up the deliberate, inexorable machinery of justice, and everybody was glued to the television for a year and a half. The embargo, on the other hand, was a non-video-friendly economic story and hence difficult to get hooked on. It pertained to two subcultures that were completely mysterious to most Americans—the oil industry and the Arab world—and it seemed at first to be merely an episode in the ongoing hostilities between Israel and its neighbors. But in retrospect it changed everything, much more than Watergate did.

By causing the price of oil to double, the embargo enriched—and therefore increased the wealth, power, and confidence of—oil-producing areas like Texas, while helping speed the decline of the automobile-producing upper Midwest; the rise of OPEC and the rise of the Sunbelt as a center of population and political influence went together. The embargo ushered in a long period of inflation, the reaction to which dominated the economics and politics of the rest of the decade. It demonstrated that America could now be “pushed around” by countries most of us had always thought of as minor powers.

Most important of all, the embargo now appears to have been the pivotal moment at which the mass upward economic mobility of American society ended, perhaps forever. Average weekly earnings, adjusted for inflation, peaked in 1973. Productivity—that is, economic output per man-hour—abruptly stopped growing. The nearly universal assumption in the post-World War II United States was that children would do better than their parents. Upward mobility wasn’t just a characteristic of the national culture; it was the defining characteristic. As it slowly began to sink in that everybody wasn’t going to be moving forward together anymore, the country became more fragmented, more internally rivalrous, and less sure of its mythology.


Richard Nixon resigned as President in August 1974, and the country settled into what appeared to be a quiet, folksy drama of national recuperation. In the White House good old Gerald Ford was succeeded by rural, sincere Jimmy Carter, who was the only President elevated to the office by the voters during the 1970s and so was the decade’s emblematic political figure. In hindsight, though, it’s impossible to miss a gathering conservative stridency in the politics of the late seventies. In 1976 Ronald Reagan, the retired governor of California, challenged Ford for the Republican presidential nomination. Reagan lost the opening primaries and seemed to be about to drop out of the race when, apparently to the surprise even of his own staff, he won the North Carolina primary in late March.