To The Swiftest

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If the Olympic Games demonstrate anything, it is that the urge to be the fastest lies deep in the human soul. And from the earliest days of humankind this urge has had its practical rewards beyond mere glory. The fastest caveman, after all, caught the most gazelles.

Today the need to be the fastest lives on not only in individuals but in our business enterprises as well. All major automobile companies have invested heavily in racing at one time or another. They say, of course, that racing rigorously tests cars. But it helps mightily to sell them too. The corporate competition to win business by being the swiftest is not just an artifact of the automobile age, however. It goes back to the days of the Industrial Revolution in this country, when steamboats first appeared on American waterways.

Steamboating was always an intensely competitive business, and steamboat owners soon began trying to limit the competition in pricing by forming cartels and carving up markets. These cartels worked splendidly, at least from the owners’ point of view; one year the Hudson River Association was able to declare a dividend amounting to fully 70 percent of the owners’ invested capital.

The greatest of all the steamboat owners, however, Comdr. Cornelius Vanderbilt, had no objection to competing by means of price. Far from it. “Whenever his keen eyes detected a monopoly,” The New York Times wrote at his death in 1877, “he pounced down upon the offenders and literally drove them from the rivers. Nor did he, when he had vanquished them, establish a monopoly of his own. His principle of low rates, founded upon acute reasoning, was never violated, so that in every way the public were the gainers.” Of course, the Commodore was also always willing to withdraw from a particular run if he was paid enough by the opposition to do so. Usually the opposition was only too happy to oblige.

 

With the cartels often regulating the price of steamboat travel, competition among the owners was carried on by providing the greatest luxury and the fastest speed. This lust for speed frequently manifested itself in impromptu races between rival captains, which led to such obviously dangerous practices as unloading passengers at intermediate stops onto smaller boats while still under way, and even tying down the safety valves in order to extract the greatest possible pressure from the boilers.

All too frequently the boilers exploded, often with great loss of life, and many boats took to towing behind them an auxiliary vessel in which passengers, for twice the customary price, could enjoy all the speed and luxury of steamboat travel without the danger of being blown to kingdom come.

Newspapers routinely reported new steamboat records and often egged on the competition, for the results made good copy no matter what happened. On May 26, 1847, the New York Herald ran a brief article under the headline SPLENDID AFFAIR. “We learn,” the story ran, “that George Law, Esq. the owner of the famous steamer Oregon has challenged the proprietors of the new steamers Bay State and Cornelius Vanderbilt [the Commodore had named his latest boat after himself, although she was properly called the C. Vanderbilt] … to make a trial of speed of these splendid steamers;… no passengers to be taken. This will be a splendid affair, and no risk run by uninterested individuals. …”

The Herald surely knew that Vanderbilt could not resist such a challenge, for if the Commodore liked to compete by means of pricing, he liked to compete by means of speed equally well. In truth Vanderbilt just liked to compete whatever the contest.

George Law was an opponent entirely worthy of the Commodore’s attention. Born in upstate New York, he had become a contractor and had built the Croton Aqueduct and its famous High Bridge over the Harlem River. He then moved into shipping, a field in which he was so successful that he enjoyed the honorific “Commodore” along with Vanderbilt. Later he was owner and promoter of the Eighth and Ninth avenue streetcar lines in New York City.

Vanderbilt rose to the bait planted in the Herald like a trout to a fly. “I observed,” wrote the Commodore in mock wonderment, “in your paper of this day, a paragraph stating that Mr. Geo. Law had challenged the Bay State and C. Vanderbilt for a race. This is the first I have heard of the challenge, nor do I believe Mr. Law authorized its publication. …" 

“Now, I say I will run the steamer C. Vanderbilt, untried as she is, against any boat afloat, to any place they name where there is sufficient water to float her, for any sum from $1,000 to $100,000.”

It was soon agreed that the Oregon and the C. Vanderbilt would race to Sing Sing (modern Ossining and even then the site of the prison) and back for one thousand dollars.

The weather was not perfect on June 1, the day of the race, being overcast and somewhat hazy, as New York often is at that time of year. But this did not stop New Yorkers from turning out in droves.