THE IMPERIUM OF modern television advertising was born in desperate improvisation
It was 1945, and everybody needed everything. If you knew how to build a car, a house, or a washing machine, you could sell it faster than you could make it. Car dealers, including fine old names that soon would be history—Hudson, Nash, Packard, and Studebaker—all had long waiting lists. Many dealers bluntly Quoted not the price of the car but the price of getting on their waiting lists. Read more »