In December, General Motors announced that it would phase out its Oldsmobile line by 2004. Thus, the oldest name in American automobiles will disappear, after 107 years. This is important, of course, only symbolically. The history of the American economy is littered with the once-great names of products and companies that have fallen victim to the creative destruction of capitalism. RCA, Pan American World Airways, Montgomery Ward, and TWA all have vanished in recent years. Of the 12 industrial companies that made up the first Dow Jones Industrial Average in 1896, the year before the first automobile manufactured by the Olds Motor Vehicle Company putt-putted down the road, only General Electric still exists and is on the list today.