William Henry Vanderbilt (1821–85), president of the New York Central and numerous other railroads, was a quiet, honest, modest, and, above all else, moderate man. Although the most important railroader of his time, he would be almost wholly forgotten today were it not for four simple words he so uncharacteristically and incautiously uttered on October 8, 1882: “The public be damned.”
Within 24 hours of its escaping his lips, the phrase had become one of the great public relations disasters in American business history and appeared on the front page of hundreds of newspapers. It provoked editorials, sermons, cartoons, and political speeches by the thousands. Within two days the New York Herald was able confidently to predict that “after he dies posterity will regard it as his epitaph, regardless of what may be carved on his tombstone.” The Herald was right. William Henry Vanderbilt, who had not the slightest ambition to literary fame, is listed in Bartlett’s Quotations.