For more than fifty years, the “largest sign in the world”—a city block long and four stories high—perched on the side of a hill on the edge of Griffith Park, Los Angeles, cruelly treated by time and weather. HULLYWOD , its broken letters read most recently; not too many years ago, they read HOLLYWOOD , and before that, when it was erected to celebrate the site of a fancy subdivision in the 1920’s, HOLLYWOODLAND .
By whatever name, and however decrepit, the sign was a symbol—one of the few surviving relics of Hollywood’s golden era, when the great studios were run like private fiefdoms by what author Ben Hecht called “undersized magnates,” when stars were discovered sitting at drugstore counters (or sometimes on bar stools), when moviemaking was still “fairy-land on a production line,” as screenwriter Otis Fergusson described it.