When Marshall Field intervened in an argument between his clerk and a customer to admonish, “Give the lady what she wants,” he inaugurated the motto for his department store and enunciated the attitude of all the great family-owned department stores of the late nineteenth and early twentieth centuries. But this simple and satisfactory relationship between buyer and seller no longer exists in the post-World War II era of corporate and conglomerate ownership. I wrote “A Sad Heart at the Department Store” ( The American Scholar , Spring 1985) to explore the changes brought about by the new economic arrangements.