In 1921 Wilson & Company, a Chicago meat-packer, was hired by Arthur D. Little, founder of the management consulting company that bears his name, to throw one hundred pounds’ worth of sows’ ears into a big pot, cook well, and provide him with ten pounds of the gluey goo that came out. Little squeezed the goo through a spinneret to turn it into thread. He soaked the thread in a glycerin solution to soften it, and then, on a special loom, he wove the thread into a silky material. Out of that he made two purses, thus proving that an ingenious chemist could, in fact, make a silk purse out of sows’ ears.
Little did not stop there. He was not only a good chemist but a good businessman, and he ordered the preparation of a promotional booklet: “Does it not seem reasonable to you, dear Sir and Reader, that an organization which includes chemists that can make silk purses out of sows’ ears, just for the fun of doing it, is also qualified to do other things? To solve problems for instance which hold back the progress of industry … ? Who says it can’t be done? Let’s dig in and find out.”