On May 9, 1754 an article was published in Benjamin Franklin’s newspaper, the Pennsylvania Gazette, calling for the British colonies on North America’s eastern seaboard to unite against the threat of French aggression from the western interior. This rousing exhortation was echoed by an accompanying illustration depicting the British colonies as a snake cut into segments and was captioned, “JOIN, or DIE.”
Although often cited as the first political cartoon published in an American newspaper, Franklin’s Join or Die cartoon has since become an iconic symbol of America’s founding struggle. Its progeny were numerous, because the cartoon was immediately copied in other colonial newspapers. It also went on to inspire other powerful artwork associated with American independence, most famously including the Gadsden flag, the war banner created by South Carolina delegate Christopher Gadsden in 1775, on which a similar rattlesnake figure—this one intact—appeared coiled above the words: “Dont Tread on Me.”