ONE DAY IN 1922 a young would-be composer named Richard Rodgers paid a call on Max Dreyfus, head of the publishing firm of T. B. Harms and dean of Tin Pan Alley. Rodgers had been there before; three years earlier, Max’s brother Louis had shown him the door, saying, “Keep going to high school and come back some other time.” This time, however, Max himself granted him an audience. “This ascetic-looking titan of the music business sat with eyes half-closed as I played my songs,” wrote Rodgers in his autobiography. When he had gone through his repertoire, Dreyfus spoke: “There is nothing of value here. I don’t hear any music and I think you’d be making a great mistake.”
In 1925 though, when Rodgers had two successful shows on Broadway, Dreyfus summoned him back and offered him a contract as a staff writer. Rodgers was still associated with Dreyfus when the publisher died forty years later. Dreyfus was smart enough to acknowledge his mistakes.