Peter Baida

Peter Baida (1950–1999) was a writer of both fiction and non-fiction who wrote extensively for American Heritage in the 1980s, especially the "Business of America" features. He also published articles with The Gettysburg Review, American Literary Review, The New York Times, American Scholar, and The Atlantic Monthly.

Baida worked for twenty years at Memorial Sloan-Kettering Cancer Center in New York City, mostly as the director of direct-mail fundraising.

He was the author of Poor Richard's Legacy: American Business Values from Benjamin Franklin to Donald Trump, and a posthumous collection of fiction, A Nurse’s Story and Others.

Baida graduated from Harvard College (B.A., magna cum laude, English, 1972), Boston University (M.A., 1973, creative writing), and the University of Pennsylvania with an M.B.A. in 1979.

Articles by this Author

Men Who Made the Rules, February 1989 | Vol. 40, No. 1

100 Years Of The ‘Journal’, December 1988 | Vol. 39, No. 8

A Nation Of Risk-Takers?, November 1988 | Vol. 39, No. 7

Rockefeller Remembers, September/October 1988 | Vol. 39, No. 6

The Admirable Three Millions, July/August 1988 | Vol. 39, No. 5

Consider the Self-Made Man, May/June 1988 | Vol. 39, No. 4

Hearst’s Little Time Bomb, April 1988 | Vol. 39, No. 3

Money Madness, March 1988 | Vol. 39, No. 2

A Random Walk Through the Rubble, February 1988 | Vol. 39, No. 1

Harvard’s Capitalist Experiment, December 1987 | Vol. 38, No. 8

The university struggled to define what a school of business should teach. What is the knowledge required for success?

My Vanderbilt Movie, November 1987 | Vol. 38, No. 7

The Fear of Getting Caught, September/October 1987 | Vol. 38, No. 6

A Legendary Chairman, July/August 1987 | Vol. 38, No. 5

Eli Whitney’s Other Talent, May/June 1987 | Vol. 38, No. 4

A Nation Of Networkers, April 1987 | Vol. 38, No. 3

Your Problem Is Solved, February/March 1987 | Vol. 38, No. 2

The Man Who Raised Hell, October/November 1986 | Vol. 37, No. 6

Mr. Franklin’s Leadership Maxims, August/September 1986 | Vol. 37, No. 5

The Berserk Manager, June/July 1986 | Vol. 37, No. 4

Beasts in the Jungle, April/May 1986 | Vol. 37, No. 3

Can U.S. Trade Stand Apart?, February/March 1986 | Vol. 37, No. 2

A Happy Heart at Bloomingdale’s, December 1986 | Vol. 38, No. 1

The Corrupting of New York City, December 1986 | Vol. 38, No. 1

It began early. It’s not going away. It’s about a lot more than payoffs and ward politics. And it’s about a lot more than New York.

Saving the Businessman’s Soul, October/November 1985 | Vol. 36, No. 6

Master of Business Historians, August/September 1985 | Vol. 36, No. 5

Hindsight, Foresight, and No Sight, June/July 1985 | Vol. 36, No. 4

Breaking the Connection, June/July 1985 | Vol. 36, No. 4

This is the story of AT&T, from its origins in Bell’s first local call ,to last year’s divestiture. Hail and goodbye.

Managerial Babble, April/May 1985 | Vol. 36, No. 3

If You Want to Gather Honey, February/March 1985 | Vol. 36, No. 2

Male and Female, December 1985 | Vol. 37, No. 1

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