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June 2024
1min read

Joseph Belka, a photographer in north St. Louis, knew just the way to lure his young customers in the fall of 1928. As our reader John M. Stevens explains it, “One afternoon my sister Peggy was walking home from her first-grade class. As she passed Mr. Belka’s studio she paused to look at the small model of Charles Lindbergh’s plane standing outside, and Mr. Belka promptly materialized to ask if she would like to climb into the cockpit and have her picture taken. He did not have to ask twice. An hour or so later Mr. Belka walked over to the house with the finished photo and sold it to my mother.”

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